In the last few years, eCommerce has grown very fast day by day. Online shopping has become very easy and online shoppers can easily purchase whatever they like in few steps on the eCommerce website. But sometimes, they leave their purchases in-between the checkout process and leave the website due to some reason which leads …

When it comes to the conversion rate, we always want more. But we don’t pay attention to those elements that are helpful in improving the conversion rate and those that reduce this rate. On an eCommerce store, checkout is one of the most important elements whether the online shopper decides whether he is going to …

E-commerce practitioners have different opinions when it comes to the best path to take when doing the checkout process evaluation. Although some experts would suggest the use of single-page checkouts to simplify the process, other experts would argue that a higher number of happy customers would result in multi-page checkouts. A Single Page Checkout has …