PrestaShop Archive

Having WhatsApp available for your store is easy. But the real opportunity is in knowing how to use it at each step of your customer journey. A potential customer making inquiries, making a purchase, cancelling the purchase, or returning after months can all trigger the start of an important conversation. The following workflow will help …

Even if your PrestaShop store ranks well on Google but shows few AI answers, standard SEO reports may not explain why. PrestaShop SEO Audit Manager gives you a solid starting point because AI answers still rely on the basics, including content accessibility, proper page structure, proper metadata, indexability, and technically correct URLs. A dedicated PrestaShop …

Four attributes on one product. Nineteen values on the first one, eight, eight and three. That equates to 3,648 variants of an item, and it’s no mere hypothetical: a merchant reported exactly this on PrestaShop’s issue tracker, across 30 products and over 100,000 database rows.  Their product pages timed out, and the back office returned …

Customers don’t stop having questions just because they’re shopping on a phone. They might want to learn more about the availability of a certain product, inquire about a certain feature of a product, get information on the status of their order, and so on. The integration of a chatbot into the PrestaShop eCommerce Mobile App …

A customer places an order on your PrestaShop store, waits for the confirmation email, and nothing arrives. Support requests start piling up as customers ask whether their orders were successfully placed. By the time you respond, some may have already turned to a competitor on WhatsApp. So why do many stores still rely entirely on …

Every morning you log in, delete a handful of accounts with names like jjejXXNzPyVcKCH, and clear another pile of gibberish contact-form messages. Where do they all keep coming from? That junk is not a rounding error. Radware’s 2026 report found malicious bots accounted for 43% of e-commerce traffic during the 2025 holiday season, up from …

Checkout abandonment in Prestashop happens primarily because the default multi-step checkout creates unnecessary friction. Store owners can overcome this by switching to a Prestashop one-page checkout solution,  combining billing, shipping, payment, and order or review information into a single, fast interface that keeps customers moving toward purchase. Why does checkout abandonment happen in Prestashop? Getting …