eCommerce Archive

Checkout abandonment in Prestashop happens primarily because the default multi-step checkout creates unnecessary friction. Store owners can overcome this by switching to a Prestashop one-page checkout solution,  combining billing, shipping, payment, and order or review information into a single, fast interface that keeps customers moving toward purchase. Why does checkout abandonment happen in Prestashop? Getting …

Practical tactics for Prestashop store owners who want real growth, not just a launch spike. Most store owners launch their app and then wait. They assume downloads will come. They rarely do,  not without a plan. Getting to 1,000 users isn’t complicated, but it does require you to be deliberate from the start. The first …

Most online retailers recognize that relying on a single traffic source limits growth potential. Google Shopping drives substantial product sales for e-commerce businesses, but OpenCart merchants often skip it because the setup looks complicated. Between configuring API connections, formatting product feeds correctly, and keeping everything synchronized, it’s easy to see why store owners put it …

The majority of the PrestaShop stores work hard to get people to the stores, but most lose their customers at the last stage, the checkout process. Research indicates that over 65% of online customers abandon their purchases due to a lengthy and confusing checkout process. This implies that despite customers liking the products, they might …

At Knowband, we always feel happiest when our customers tell us about their success stories. Recently, one of our users shared her experience about how the AI Content Generator and Translator Module for PrestaShop made their online business better. We loved the story so much that we thought it was best to share it with …

Many customers hesitate to pay in advance when shopping online. Because they have concerns like what if they received the wrong item. So, they prefer to pay only when the product is delivered. Hence, cash on delivery (COD) was introduced to solve this issue. However, offering COD means extra work. This is exactly what the …

It is a fun fact that people look at their phones over 300 times a day. And guess what? The majority of it is spent on app usage, not website usage. Therefore, when your PrestaShop store has no app yet, you are literally losing limitless opportunities. But don’t worry. There is no need to code, …