The registration and login process can be time-consuming and irritating sometimes. Most of the users easily register themselves on a new eCommerce website but some don’t. Many online shoppers leave the website when they are forced to create an account in order to place an order.
That’s when social login comes into the role. On average, the majority of the online customers are available at 4-5 popular social networks including Google, Facebook, Instagram, etc.
With the Social Login option, the users can easily log in to their social accounts on the website without creating a new account and sharing their details on a new eCommerce website. Social Login saves the time and efforts of the users and makes the login process as easy as possible.
Studies have proved that people feel more secured while login with their social accounts as compared to creating a new account on an unknown eCommerce website. Let me give you a brief look at all the advantages of social login for your eCommerce store.
1. More and Effortless Registrations –
Social login allows online retailers to gather more registrations effortlessly as compared to the general registration process.
With social login options, the users don’t need to go through a long and time-taking registration process, they can easily log in to the website with a few clicks. They don’t need to remember multiple login credentials if they choose the social login option.
2. Verified Emails –
As compared to the registration method, log in with social accounts has more chances to get genuine registrations. Most of the online users have genuine accounts on social networks like Google, Facebook, Instagram, Twitter, etc.
With the social login feature, online retailers can easily get more genuine registrations and easy leads for their business.
3. Targeted Marketing –
Social Login helps the e-merchants to collect easy and genuine leads for the online business that can be used to retarget the audience for remarketing and promotions.
With social login, the e-merchants can gain more leads on their online store effortlessly and can use them at the time of promoting their products and services.
4. Reduce Cart Abandonment & Improves Conversion –
Social login is considered a powerful tool when it comes to reducing the cart abandonment rate on an eCommerce store. Social login functionality makes the sign-in process easier for the users and lets them log in to the website within a few clicks.
Social Loginizer module:
Knowband offers the Social Loginizer module which offers more than 10 popular social login options on various pages of your website and allows your customers to easily log in to their accounts.
With this addon, you can get more registrations on your online store and can make the login process easier and faster for your customers. The Social Login module is available for PrestaShop, OpenCart, Magento, Magento 2 platforms.
One Page Checkout addon For Your eCommerce Store:
Knowband offers One Page Checkout addon which simplifies and optimizes the checkout process of your online store and helps in improving the conversion rate of your online business.
The One Page Checkout addon offers advanced features like social login options, guest checkout, multiple payments, and shipping methods support, customizable checkout fields, etc that make the checkout easier and faster for the users and help you get more successful orders on your online store.
One Page Checkout addon is available for PrestaShop, OpenCart, and Magento platforms.