In all honesty, advertising platforms like Google and Facebook and marketing companies are the biggest money-makers, despite what we retailers may claim about our holiday planning. As merchants, we test every advertising strategy known to man, including Google Adwords, Facebook ads, emails, Instagram ads, Reddit ads, SEO, content marketing, re-marketing, and cart recovery programs. Long …

Analyzing product reviews is probably the most efficient way to assuage buyers’ concerns about a product. The great majority of customers allow product reviews to influence their purchasing decisions. Whether your eCommerce shop is a well-established one or a new one, product reviews are crucial for its reputation. Credibility is a key element in determining …

Prestashop One Page Checkout by Knowband is a fantastic option for your eCommerce business. In fact, a good tool helps your eCommerce business in a variety of situations. In this article, we’ll look at why using a single page checkout is so important. Above all, let’s look at how Prestashop’s Responsive one-page checkout works. Let’s …