One Page Checkout Vs. Multi-Page Checkout: Choose Better for your Online Store

A well-optimized eCommerce store is the one with adequate UI which comprises all the dynamic features, designs, and layout. The customer experience starts with the product page and stops at the checkout page. Therefore, it is necessary to emphasize the need for a well-managed checkout page for your eCommerce store. 

The eCommerce platforms like Shopify, PrestaShop, OpenCart, or Magento provides a multi-step checkout. The multi-step checkout looks lengthy and tedious.  One Page Checkout is specially designed and curated to overcome the lengthy checkout process of multi-step checkout. 

Both One Step Checkout and Multi-step checkout has some Pros and Cons. It is vital to understand both the checkout options to choose a beneficial one for your online store. Let’s talk about the Pros and Cons of both the methods so that you can choose the best one for your online store.

One Page Checkout:

One Page Checkout places all the components of the normal checkout process on a single page and allows customers to fill in the checkout fields in a specific order.

Pros of a One-Page Checkout

No extra clicks:

Ecommerce stores that have a One Page Checkout addon help the customer completing the registration and order placement in fewer clicks as compared to a multiple page checkout.

Appears to be easy:

The look and design of Single Page Checkout appear to be more accessible as it covers all the relevant details on a single page.

Mandatory and optional fields:

One page checkout plugin has the facility for choosing a field mandatory or optional from the backend. Users can leave the optional field if he is not interested in filling it.

Guest checkout:

The new module of One Page Checkout for eCommerce store has a facility for guest checkout. A user who is in a hurry can make a guest checkout to place an order.

Boosts conversion rate:

One Step Checkout looks effortless and has an appealing user interface that gives a personalized customer experience. Users can update the cart details from the checkout page without switching the tab. A better customer experience increases conversions and retention rates.  

Cons of a One-Page Checkout

It’s overawing:

Many eCommerce store owners may have the opinion that the convergence of checkout information into a single page will improve the customer check-out process.

But, One Page Checkout sometimes looks very retentive. Not to mention, never-ending scrolling will cause customers to get lost or confused when checking out.

Slow loading time:

Single Page Checkout can increase the loading time of your website by requiring a large volume of content to be displayed on one page. Note, people prefer to go shopping online because it’s usually quicker and more convenient than shopping in shops.

With that said, a slow-loading checkout might be sufficient to encourage a potential consumer to look for the same goods elsewhere.

Analytics:

Google Analytics cannot determine the stage at which the consumer abandons the transaction.

With One Page Checkout, all measures are summarised on a single page only, and that’s why it’s hard to get more insight into cart abandonment levels. Shop owners would not be able to tell which phase most carts are being abandoned.

Multiple Page Checkout:

A multi-page or multi-step checkout splits the whole checkout process into several pages. Customers must fill out their details on each page separately to complete the checkout process.

Pros of Multiple Page Checkout

Customers feels comfortable:

Filling all the necessary information step by step makes customers feel more comfortable about their purchase, particularly if they are purchasing something expensive.

Looks Simple and clean:

The checkout fields are separated into many pages that make the layout clean and uncluttered. The layout of a multi-step checkout does not look bulky.

Cons of Multi-Step Checkout

Time taking:

Customers who prefer a Single Page Checkout feel that the Multi-Page checkout process takes too much of their time can most probably abandon the purchase altogether.

Lengthy:

As a best practice, a checkout should take not more than three or four steps. Checkouts that bring so many levels will cause shoppers to abandon their cart, and your company will lose its profit.

One Page Checkout by Knowband

Our One Page Checkout module offers a variety of advanced functions that enhance your store’s checkout process and make it fast and convenient. The module is available for PrestaShop, OpenCart, Magento and Magento 2 platforms.

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout

Key Features

1. Social Login

One Page Checkout module allows social login with Facebook, Google+, and PayPal. PayPal login is one of the most demanded login choices available.

2. Guest Checkout

Quick checkout addon allows guest checkout in case a customer does not want to register for the purchase.

3. In-built MailChimp, SendinBlue and Klaviyo Integrator

The In-built MailChimp, SendinBlue, and Klaviyo Integrator functionality of One Page Checkout plugin makes it different from other available checkout options. This can help you with email marketing strategies.

4. Supports Multiple Payment modes and Shipping services

The updated version of One Page Checkout module is developed to provide multiple payment modes and Shipping services to the customers. Not every buyer has the same choices, so this functionality of one-page checkout allows them to choose payment and shipping methods from available options.

5. Multiple Layouts

The One Page Checkout module has a dynamic UI. It comes with 1-column, 2-column, and 3-column layout.

6. Arrange Checkout Fields

Admin can arrange the checkout fields from the backend. Single Page Checkout module has a ‘drag and drop’ functionality for changing the position of the fields.

7. Add custom fields

eCommerce store owner can add custom fields to the One Page Checkout. The module allows the admin to add more fields to collect more information from the user.

8. Increases Average Order value by displaying a Free Shipping Bar

A free shipping banner appears with the progress meter on the top of the one-page checkout page. This encourages customers to add more products in their cart for getting free shipping.

One page checkout is GDPR compatible and has a fully mobile responsive layout. It provides multilingual support and compatible with other themes.

Authors Opinion

With many choices about where to make online purchases, it’s crucial to develop an experience on your site that is enticing, simple, and captivating at every touchpoint.

One-page check-out can be a massive boost for some brands, while for others; a mobile responsive multi-page check-out is the right solution. From reports, one page checkout reduces cart abandonment and increases the conversion rate.

For any kind of assistance, reach out to us at [email protected]

You May Also Like:

One Page Checkout vs Multi-Page Checkout

11 Checkout Page Optimization Practices to Increase Conversions

Reduce Checkout Friction with Magento 2 One Page Checkout

Leave a Reply